WHO'S THE COACH?
 

Wouldn't you like a coach with an demonstrable background in start-ups?
Is there someone with as much interest in 'people and planet' as much as profit?
How can you find someone with in-depth sales, design and marketing knowledge?
Could they can manage these elements for you if you need some extra hands-on support?
What about a compassionate and supportive listener who can help you uncover your 
latent skills and cultivate the courage you need to take the next step on your journey?

Meet Gemma: The ‘Go Rogue’ Coach

Gemma is a transformational business and executive coach with a rare blend of entrepreneurial grit, strategic vision, emotional intelligence, and creative flair; empowering purpose-driven professionals to break free from unfulfilling careers and build meaningful, values-led businesses.
 
Her entrepreneurial journey began after a corporate career in Logistics and Finance; and then several years travelling and living in South East Asia, Australia & New Zealand. She returned to the UK determined to help the Environment, and retrained as a Spatial Designer, specialising in Environmental Design. 

Gemma appeared on BBC’s Dragons’ Den in 2011 where she and her business partner secured an investment offer from Theo Paphitis for their circular garden building concept, the ‘O-Pod’. 

Soon-after, she was designing Rotunda, her own firm; and it's pioneering range of circular eco-buildings. Over a decade, she scaled the business from zero, building a exceptional brand which delivered over 150 bespoke structures across the UK and Europe. By 2022, the company employed 12 staff, three Directors, six Shareholders and was trading at £1.2 million. Not a huge enterprise, but a very good example of a creative bootstrapped startup, with impact!

Her first, and most dedicated investor-shareholder was her mentor; the late Dawn Gibbins MBE, featured on Channel 4'S Secret Millionaire, co-founder of the international flooring brand 'Flowcrete'. A spiritual minister, television personality and globally recognised entrepreneur. Dawn passed away on the 22nd of February 2022. The loss of Dawn's guiding light promoted Gemma to exit from the business. Still drawing wisdom from Dawn, she decided to become a guiding light for others instead. This, Dawn taught her, is how we lead most effectively.

Gemma's experience in growing a niche manufacturing business from concept to exit, gives her rare and practical insight into what it truly takes to build a values-driven, commercially viable enterprise.

But her mission goes beyond business. She believes each of us is here to contribute something meaningful, whether to a local community, an environmental cause, or a humanitarian initiative. For her, entrepreneurship is more than a career path; it’s a route to freedom, impact, and creative fulfilment.

As the ‘Go Rogue’ coach, Gemma helps clients reconnect with their passion, find clarity in their vision, and build businesses that support their lifestyle, not enslave it. 

Her coachees benefit from her expertise in brand-building, ethical sales, marketing, and strategic planning, alongside a deep commitment to soul-led leadership.

Why Coaching?


Gemma has worked with numerous coaches in the past. She's seen the good, the bad and the ugly. Some were a great fit. Others were terrible. Her most recent coach, Nick Williams was integral to her breaking free from her comfort zone to focus on her writing, speaking and coaching career. As a passionate advocate of self-development and life long learning, Gemma has graduated from Seth Godin's AltMBA Leadership Course which has enabled her to further develop her skills as a coach. Let's just say, Gemma has been on both sides of the table and understands what seperates a great coach from a mediocre one. You're in safe hands.

Award Winning

With two business awards under her hat, Gemma has worked hard to achieve her success. She now wants to push you to create YOUR award winning business, and will be celebrating with you, when you do!

Expert Team

Gemma works with a team of professionals, from Graphic Designers to Copywriters. If she's selected them for you, you can be sure that they are the best professionals available.

Peace of Mind

With the right level of support, you can achieve ANYTHING. Gemma is exceptionally skilled at what she does but if you feel she's not the right fit for you, you can cancel the service at any time.
“I had my first session with Gemma today and it really did give me such a boost! I now feel excited and encouraged and I can see clearly which actions I need to take. I look forward to my fortnightly sessions and I'm really delighted that she's going to be managing my social media and marketing for me - this is a real bonus!”
Arlen Photography, Buxton
“Gemma was a key component to my start up. She helped me draw up my business plan, negotiate a favourable deal with my landlord and streamline my ideas for my Community Interest Company. I now have a cracking business which pays me a good salary and I now have a member of staff!”
N. Clarke, W.B.C.G. Derbyshire