Fractional creative leadership for ethical SMEs.

Coaching and marketing support for leaders, non-profits and ethical business owners.

Get your Mojo back.

Go Rogue exists for ethical, founder-led SMEs, CEO’s and Business owners who have lost their sparkle, need to grow (but don’t know how) or need a better sense of direction and clarity.

Through transformational coaching, I help small to medium business owners and non-profits reconnect with their strengths, challenge self-limiting beliefs and lead with greater purpose, confidence and ambition.

Through fractional brand and creative direction, I also work alongside business owners to uncover and build the brand story, generate marketing strategy, ideas and company culture that goes on change the world. Because if you succeed, we all benefit.

Communication is everything. Marketing is the magic that turns a brilliant idea into a brand that your customers believe in.

Has your ethical business or enterprise hit a plateau?

I work with ethical SMEs, founders and social entrepreneurs to uncover the potential in their business, sharpen their brand and create the stories, ideas and opportunities that move it forward.

As your Fractional Brand & Creative Director, I bring senior-level creative thinking into your business (without the cost of a full-time director) and build the strategy, narrative and creative direction to reorient your marketing efforts, generate more leads, increase your revenue and make you fall in love with your business again.

Why is creative marketing so important?

Branding, language, visuals, social media. customer experience and marketing aren't separate things. Together, they are an ecosystem which shape how people feel about your business. My superpower lies in narrative communication. Turning an idea, purpose or ambition into words, stories and creative direction that help other people see it, feel it and believe in it too. Because great brands aren't simply noticed. They're felt. Using my experience as a founder and start-up business owner for over a decade, I use commercial accumen to strengthen brand storytelling with logistical and practical advice.

Getting you back on track, unstuck, motivated and in love with your project again.

A four-part coaching method.

Regular 1:1 sessions, structured around four pillars – designed to move you from stuck to motion, and to flow.

01

Reconnect with your values

Rediscover what you were born to do. Gain the direction you need to explore a bigger-picture and start designing the first steps.

02

Build confidence

Develop a plan of action, cultivate consistency and start making the changes necessary to build your brand, charity or personal journey.

03

Apply your vision

Take action to construct a future that aligns with your purpose, your skills and your vision for a better world.

04

Lead, advocate or build

When you create something meaningful, the world is waiting for you to share it. Take steps to communicate effectively, scale appropriately and share your ideas with the world.

"Gemma deftly navigates the tricky balance between analysing data and staying focused on business imperatives with values-based leadership and self-development. I invariably leave our sessions with specific ideas about what my business needs and - critically - a belief that I've got the skills and disposition to make those things happen."

Your Marketing & Ethical Brand Support Buddy

Hi! I’m Gemma. Creative, coach, writer, designer, former founder, marketing strategist and brand addict.

My approach is part strategy, part soul: rooted in evidence-based coaching, marketing and small business growth expertise.

I hold an unshakeable belief that you are already on your way to success. And I’m here to help you to the finish line.

Feeling stuck? Hit a roadblock? A shareholder dispute or sales lull knocked your confidence? I know what you’re going through. A decade of building my ethical eco-building brand taught me how crucial coaching is for business leaders and aspirational founders.

It was through a transformative coaching session that I decided to exit my beloved start-up and become a guide for others.

I realised that my mission was bigger than one ethical enterprise. There are hundreds of others in the UK alone which can, collectively, change the world. And we all need to grow if we’re to have any chance of doing that.

So, here I am. At your service.

My job is to help you strengthen your communication, scale your ideas and fall in love with your ethical business again.

Because the world needs you.

There are a million coaches, consultants and fractional marketers online. But very few have actually built anything.

You’ve likely read the books by self-proclaimed millionaire coaches and listened to the social media gurus, only to discover that the only platform they’ve ever built is the one they speak from.

All you need is their “Six-Step Framework” to make it work. And while publishing bestsellers and scaling a social media brand is no easy feat, there’s simply no replacement for real-world experience and hard-earned commercial acumen.

My clients prefer the real-life ‘business partner’ energy to boost their enterprises. Working with someone who’s happy to dive in and help build an ethical brand – because they believe in it as much as you do.

I’ve built businesses and social enterprises from scratch, taken an idea onto Dragons’ Den, scaled an ethical modular building company to seven-figure turnover, managed executive teams, designed products, created markets, raised investment, graduated from Seth Godin’s intensive altMBA, navigated difficult times, thrived the through incredible ones and eventually exited in 2022 to help others do the same.

If something has knocked your confidence, sales have plummeted, revenue is worrying you, or you’re simply buried in the day-to-day and feeling stuck, I bring fresh eyes, energy and perspective.

Together, we’ll rediscover what makes your business brilliant, reconnect you with its purpose (and yours), identify the opportunities you may have stopped seeing, and work out what happens next.

Because sometimes your business doesn’t need another funnel or marketing framework.

Sometimes it needs someone to remind you where you are, what it could become, and then help you make it happen.

My work has always been about seeing possibility where others see obstacles. It’s helped me in my own start-up, and it’ll help you with yours. Whatever stage of the journey you’re at.

Marketing is essential for growth. And support is essential for a busy leader.

Do you need Marketing, or Coaching?

If you don’t quite know, let’s have a quick one-to-one video call and talk about where you’re stuck. We can explore whether fortnightly coaching or marketing support is right for you.

What clients say:

"I sought Gemma's help after seeing her social media posts. I didn't really know what specific help I needed but I knew I needed support. It was a great decision as Gemma is a very positive person. She has personal experience which she brings to the sessions. Gemma identified my skills and encouraged me to run my own business again (an option that I did not think was open to me). She has helped me take the steps in order to do this. It is still challenging for me but I know that with Gemma's help I will succeed."

Rubina H.

Interior Designer - Surrey

"Gemma can see and anticipate the successes of my startup at times better than I can. Her heartfelt coaching inspires me, while her sound knowledge about the business world helps to transform my dream into reality. I could have not found a more encouraging, and helpful coach than Gemma."

Luna M.

International Healthcare NGO Startup

Fractional Marketing Support How it works.

1. Full Marketing Audit

A comprehensive review of your current marketing ecosystem – positioning, messaging, channels and performance.

This includes a 60-minute call and access to key assets, followed by a clear, structured PDF with findings and opportunities.

2. Budget Analysis & Strategic Plan

You’ll receive a focused plan with defined priorities, channel strategy and measurable KPIs – grounded in both data and brand direction.

3. Positioning & Messaging Clarity

Refining how your business is understood – what you stand for, who it’s for and why it matters.

This becomes the foundation for all campaigns, ensuring consistency, resonance and conversion.

4. Campaign & System Design

Designing a joined-up marketing system across web, paid, email and content.

Clear campaign structures, defined journeys and the right channels working together.

5. Oversight, Optimisation & Growth

Ongoing strategic oversight; guiding execution, managing specialists where needed and continuously refining performance.

The focus is simple: build momentum, reduce waste and ensure your marketing compounds over time.

Fearless: Finding Courage in a World of Chaos

Fearless is a book for you if you feel a knot of fear about the trajectory of our world – devastating wars, genocide, societal and ecological collapse, apathy and collusion of world leaders. Yet, you carry within you a spark of defiance. Call it hope, faith or sheer bloody-mindedness: you are committed to a brighter and more beautiful future for the human race, and you believe in taking positive action to build a new Earth. Anti-capitalist and anti-imperialist in nature. A philosophical book on spirituality, creativity, ethics and humanity.

Ready to write the next chapter?

Complimentary 45-minute discovery call.